Dan McDade started Prospect-Experience in 2018 to help B2B organizations elevate the interaction experienced by prospective customers. He maintains that too many businesses make it easy for prospects to leave the funnel, which is why most close only a small fraction of their sales-qualified leads. Prospect-Experience guides established and venture-backed companies to drive engagement with future customers—to convert more and grow.
Previously, Dan was CEO of PointClear, an organization he founded in 1997 to help B2B companies with complex sales processes drive revenue through effective lead generation, qualification, and nurturing. For more than 20 years, he and his teams developed strategies, and delivered services, which assured 100% of leads turned over to client sales organizations were fully qualified to client specifications.
Dan is the author of the Prospect-Experience Insights Blog which covers topics including “How Much Should a Lead Cost?”, “What Should the Sales Close Rate Be?” and “Multi-Touch, Multi-Media and Multi-Cycle Marketing, Multiplies Results.”
The Sales Lead Management Association named Dan one of the 50 Most Influential People in sales lead management for five consecutive years. In addition, he was named one of the Top 50 Sales & Marketing Influencers for three years by Top Sales World.Visit: www.prospect-experience.com